We convened a meeting with our accredited Third-Party Administrators (TPAs). Our strategy session focused on review of our informal sector enrollment rates over the past 12 months and ways to drive growth moving forward, through Social Behavioral Change and enhancing community presence. Key initiatives discussed include leveraging storytelling for brand resonance and deploying branded shops to maximize enrollment visibility across the state. OGSHIA-branded roll-up banners were thereafter presented to the TPAs to boost their marketing efforts.
We also used the opportunity to get feelers from the TPAs (being OGSHIA’s eyes in the community) on the perceived enrollees satisfaction with our services, challenges on the field and proposed solutions.
All these efforts are geared towards one mission - ‘Providing quality, timely and affordable care for you’. Yes…YOU!
